The $6 Millions Honda Accord Advertisement
This one is a little old now, and you've properly seen it. but it's worth another show.
This Advertisement for Honda Accord was shot in real time with no CGI involved in the sequence. It required 606 takes and cost $6 million to shoot and took 3 months to complete.
The equipment was so precisely set up that the crew literally had to tip toe around the set for fear of disturbing things, which led to some unexpected problems. "As the day went on, the studio would get hotter," says Steiner. "It meant that the wood would expand and the cog or exhaust that spins around would move slightly faster." These tiny changes made big differences to the precision set-up of the equipment......
.....The sequence where the tires roll up a slope looks particularly impressive but is very simple. Steiner says that there is a weight in each tire and when the tire is knocked, the weight is displaced and in an attempt to rebalance itself, the tire rolls up the slope
Credits:
Director: Antoine Bardou-Jacquet
Production Company: Partizan Midi Minuit
Agency: Wieden & Kennedy
Agency Producer: Rob Steiner
Agency Creatives: Matt Gooden & Ben Walker
Post Production: The Mill
Producer: Fi Kilroe
Flame: Barnsley
Flame Assistant: Dave Birkill
.
most expensive coffee is the most ..
Kopi Luwak, or Civet coffee is an Indonesian originated type of coffee, it's made from coffee berries which have been eaten by and passed through the digestive tract of the Asian Palm Civet. The raw, red coffee berries are part of its normal diet. The animal would select the good beans and digest them where the enzymes in the stomach of the civet add to the coffee's flavor by breaking down the proteins that give coffee its bitter taste
Selling for between $120 and $600 USD per pound, and is sold mainly in Japan and the United States. It is increasingly becoming available elsewhere, though supplies are limited: only 1,000 pounds (450 kg) at most make it into the world market each year
[wikipedia]
